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Corporate Headshots

3 Mistakes To Avoid When Getting Corporate Headshots

Getting corporate headshots are important for marketing yourself or a small business. For an individual, your LinkedIn or other online profile gets many more views with a headshot. For management teams on the company website, headshots are an essential first impression with potential customers.

So, if you’re in the market for getting headshots there are at least three considerations to avoid getting a bad one.

This is the beginning of an article authored by Headshots by The Light Committee and published today on SMB CEO. Read the full article there.

Corporate Headshots in Los Angeles

Why A Professional Headshot Is Important?

I had a recent client mention to me he tried several times to use his new iPhone and portrait mode to take his own headshot and it never looked just right. Frustrated, he finally decided to find a headshot photographer. I had another client tell me last year that he used a selfie for his LinkedIn profile and a headhunter told him to help him, he would need to change his headshot. So, these are just two of many reasons why a professional headshot is important.

Corporate headshots in Los Angeles

Good Corporate Headshots Align with Corporate Branding Elements, Help Showcase Self-Confidence That Drives Potential Customers to You, Demonstrates Your Commitment to Quality, and Much More

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Video Version: Get the Best Corporate Headshots

Following is a comprehensive video guide on how to get the best corporate headshots in Los Angeles, though it’s applicable to any market. The video is inspired by an article posted on LinkedIn covering the same subject.

corporate headshots in los angeles

Getting the Best Corporate Headshots

 

 

Why Update Your Headshot?

You might be thinking that a new headshot is a once-a-decade thing to get. Well, if it’s for a driver’s license, perhaps so. But, remember that the point of a headshot is to market yourself. Therefore, it must represent who you are and how you’re marketing yourself. So, depending on your career goals, this might mean new headshots as often as each six months to around each couple of years. So, why update your headshot that often?

Corporate Headshots

If you’re in the market for corporate headshots in Los Angeles, you might get away with not needing new headshots until a couple of years or so. But this isn’t always the case. If you change your look, you might need it sooner.

What look changes might call for a new headshot? Did you change your hair style? This could be new facial hair or removal of facial hair. It could mean a new hair color too, not just shortening or growing out hair. Did you change your personal style – the type of clothes you wear, etc? Have you gotten prescription glasses? Have you lost or gained noticeable weight? Do you have a new scar or get rid of one?

It could also be just that your existing headshot is growing stale – is it the same one people have come across for too many years. Outside of the changes above, in some professions you can get away with not having a new headshot for 2-3 years. But some other professions might be better off having new headshots more often, particularly in those that are very people-facing.

real estate agent headshots Los Angeles

A Good Corporate Headshot Can Be the Inviting Difference to Attracting New Customers

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What’s the Difference Between Business Headshots and Portraits?

Some will tell you that a headshot is specifically a photo of just your face, probably tightly cropped from the shoulders up. Sure, it can be this and also much more. As for a portrait, some will also tell you that a portrait is basically any other type of photo of you. Also true. For sure, the lines between the two have blurred. But, the one thing that is different between the two is that business headshots are used for marketing purposes whereas a portrait is not – or at least it usually should not be. 

business headshots the light committee Continue reading

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